Saturday, September 3, 2011

grassroots / gotv

5 great ideas for contemporary grassroots, GOTV operations – whether you’re on the Right, Middle or Left. Those involved in the political arena and the inner workings of a campaign sometimes get busy/overwhelmed. But they shouldn’t take for granted those opportunities to bring in one vote at a time:

“1. Don’t Raise an Issue, Tell a story -
Many of us might start an issue-based campaign by talking about the goal. However, people are drawn in by the story. Build an emotional connection with your audience by sharing a true story of a real person’s life and struggle.
Simply combining facts and emotions into a powerful narrative conveys far more than a 40-page proposal. Through storytelling, you make a human connection between your audience and the cause. . .”


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